Breckenridge Distillery, a Tilray Brands subsidiary (TLRY) and one of America’s most decorated craft spirit producers, is stepping into the zero-proof space with its new line of non-alcoholic spirits called “Mock One.” The collection, which includes whiskey, gin, tequila, and rum alternatives, is crafted to replicate the depth and complexity of traditional spirits without the alcohol.
This move aligns with growing consumer interest in health-conscious and mindful drinking options. Mock One offers a premium experience tailored to cocktail enthusiasts who want the flavor and ritual of a well-made drink, without the buzz.
Now available in retailers across Colorado and online nationwide, Mock One draws on Breckenridge’s award-winning blending techniques to deliver layered and authentic taste profiles. The spirits feature carefully curated ingredients to evoke familiar notes found in their alcoholic counterparts.
With a distribution expansion planned for the fall, the new lineup is poised to tap into a rapidly growing market segment of sober-curious consumers and cocktail lovers seeking more versatile options.
Breckenridge Distillery, founded in 2008 and known as the “World’s Highest Distillery,” has racked up accolades in nearly every major spirits competition and continues to build its brand beyond its signature high-rye bourbon. This launch also marks another product innovation under the umbrella of Tilray, which continues to broaden its consumer product portfolio spanning wellness, cannabis, and lifestyle goods.
The post Tilray’s Breckenridge Distillery Expands Into Non-Alcoholic Spirits with Launch of “Mock One” Line appeared first on PRISM MarketView.